The brief

Build a distinctive digital launch for a citrus drink entering a crowded category. This self-initiated concept explores how a new brand could connect its identity, creative and purchase journey.

The idea

Make the everyday feel a little brighter. We paired a restrained wordmark with vivid citrus colour, tactile product imagery and short, conversational copy. Every touchpoint leads with the same simple promise: a fresh start in a can.

Built for the whole journey

The proposed rollout connects product-led social ads, a focused landing page and a welcome email sequence. Creative is organised around three testable themes: taste, ritual and discovery. Each theme has a clear hypothesis before media spend begins.

What this concept includes

Positioning direction, visual identity exploration, campaign art direction, paid-social concepts and landing-page messaging. This is an illustrative portfolio project, not a client engagement. No commercial performance is claimed.